CustDev interviews to validate your hypotheses
We help businesses scale
and access international markets!
CustDev
Customer Development is an important practice to make sure your product or service meets the needs of your customers.
A well-organized CustDev interview
is a great door-opener to your new paying clients!
Blueprint of action:
- Find a research expert, fluent in the language of your respondents
- Make a list of respondents and think of an incentive for them
- Launch a multi-channel outreach campaign
- Conduct interviews and make video recordings
- Analyze the results to validate your new market
SUAFI 
plans and executes CustDev interviews with any
seniority level
geography
industry
job title
of your respondents
FREE
CustDev interviews
- no financial incentives for respondents;
- calls usually take < 30 minutes;
- more complex outreach;
- are positioned as “quick expert interviews”;
- if go well can turn into paying customers.
SPONSORED
CustDev interviews
- comes with a “thank you” incentive;
- calls may take longer;
- faster results;
- flexible positioning;
- perfect for testing hypotheses or validating a new market.
We’ve been working with SUAFI since 2020 on two fronts: B2B appointment setting and global talent recruitment.Campaign details
From the first month, we started getting booked appointments from our target verticals. Each month they generate 15+ scheduled calls, leading to ~12 completed SQL calls, often new trials, and paying clients!
These guys regularly generate appointments, and some have already become paying customers.Campaign details
We focus the outreach campaign on three countries: the US, Canada and the UK. I like the flexibility and professionalism of the team; they are agile in testing and changing strategy if needed. They have arranged web calls with top brands such as Dentsu Int., Twilio, Vimeo, and PayPal.
The project got up to speed very quickly, and the results so far are exceeding our expectations!Campaign details
SUAFI is currently helping us with CustDev and sales activities in the US, and the EU. They book 4-5 SQL calls for us every week, and the best week had a record of 18 attended calls! I believe their price-to-service quality ratio is incredible compared to what we see in the market.
SUAFI helped us arrange plenty of meetings on the sidelines of a very important offline event.Campaign details
We started working with Start Up And Fly a month before Nuremberg International Toy Fair. They helped us jam up the meetings schedule for my sales manager and me. I keep suggesting this team to my fellow startup founders.
SUAFI 
is trusted by hundreds of leaders around the globe
We work with SUAFI on two fronts: a lead gen campaign to attract new clients from Africa and salespeople recruitment. They are great at both domains! Together we’ve hired 2 excellent account executives, and every week they are busy with calls scheduled by SUAFI!
We’ve been partnering with SUAFI since Dec 2021. They organized CustDev interviews across multiple countries and when we collected enough data to complete the ICP, they started scheduling sales calls. Great team, awesome results so far, and we plan to continue!
With the assistance of SUAFI, we set up an appointment-setting campaign in UAE and Saudi Arabia targeting enterprise clients. We tested several approaches and reached the desired 10+ calls a month. The quality of their A/B tests is simply superb; creativity at level 80!
We work with SUAFI on improving outbound client acquisition. They’ve engaged 4 analysts, an SDR, a PM, and the team works in unison as if they're in-house! They started generating web calls from week one and helped us improve our AEs performance during demos.
We first met Sergey at the SAASTR co-selling space in SF back in 2015. Since then, SUAFI has helped us hire talented AEs and CSMs and set up an outbound lead gen campaign that led to the signing of our first national-level franchise client.
SUAFI is our reliable partner in scouting promising startup projects and commercializing them globally. They support us in cooperation with Poland PRIZE and help our portfolio companies with GoToMarket and BuzDev strategies in the US. Global experts in B2B sales!
SUAFI is helping us with B2B CustDevs and sales appointments around the globe. Our partnership began in 2021, and continues into 2024. The project got up to speed very quickly, and the results so far are exceeding our expectations! They have an amazing value for money!
I really enjoyed working together on booking several dozen appointments with our potential investors. Despite the short notice, the team hopped on the project and was very creative. I look forward to keeping this partnership active.
We've been working with SUAFI to set up product web demos with support and customer success executives across North America. They helped us tune up our pitch by marrying AI and human approach. Well done!
