Lead Gen Team as a Service

B2B sales hunters and marketers aimed at new customer acquisition. Scale your team at any time.


Lead Gen Team as a Service

B2B sales hunters and marketers aimed at new customer acquisition. Scale your team at any time.


Lead Gen Team as a Service

B2B sales hunters and marketers aimed at new customer acquisition. Scale your team at any time.


Lead Gen Team as a Service

B2B sales hunters and marketers aimed at new customer acquisition. Scale your team at any time.

ABOUT US Your highly effective inside sales team on a monthly subscription!

Start Up And Fly Inc. – aka SUAFI – unites lead gen experts, social sellers, and B2B marketers around the globe.

We set up and scale outbound customer acquisition campaigns and help your product (or service) generate new revenue on global markets.

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SUAFI is trusted by hundreds of leaders around the globe

Qase Nikita Fedorov, Founder, CEO

We cooperate with SUAFI to recruit sales talent and provide sales enablement services, which includes improving our social selling, lead generation and appointment setting as part of customer acquisition strategy. Professional and speedy!

HypeAuditor Nate Lisker, Sales Manager

We started working in mid-2021 and, since then, the guys have been generating regular appointments, and some of them have turned into paying customers. I like their flexibility and professionalism - very agile in A/B testing and changing strategy if necessary.

Toloka Svetlana Svilenok, UX Research Lead

SUAFI impressed us with their in-depth research on leads and creative approach to the cold outreach process. Attentive to details and flexible in cooperation! They use data-driven insights and are constantly looking for improvements. We also love our weekly sync-ups!

Uploadcare Igor Debatur, CEO

We've partnered with SUAFI for 3+ years. They helped us move HQ to Vancouver, hire local salespeople, improve demo flow & playbooks. Now we work on a B2B client acquisition campaign. I suggest SUAFI to my CEO friends who're looking for global expansion.

SpatialChat Almas Abdulkhairov, Founder

We work with SUAFI on improving outbound client acquisition. They’ve engaged 4 analysts, an SDR, a PM, and the team works in unison as if they're in-house! They started generating web calls from week one and helped us improve our AEs performance during demos.

PromoRepublic Max Pechersky, CEO

We first met Sergey at the SAASTR co-selling space in SF back in 2015. Since then, SUAFI has helped us hire talented AEs and CSMs and set up an outbound lead gen campaign that led to the signing of our first national-level franchise client.

Yandex Elena Chernysheva, Product Manager

SUAFI is helping us with B2B CustDevs and sales appointments around the globe. Our partnership began in 2021, and continues into 2024. The project got up to speed very quickly, and the results so far are exceeding our expectations! They have an amazing value for money!

MEL Science Sergey Safonov, Co-founder

We initiated our partnership in early 2023. At MEL Science, our primary focus has been promoting our software to toy companies. Thanks to SUAFI, we successfully organized a series of B2B meetings, including with one of the top three toy companies in the UK.

Practicum Stanislav Fedotov, AI Content Lead

SUAFI helped us find ML engineers and data scientists at an important moment for us when we were launching an educational bootcamp in the UK. We completed dozens of CustDev interviews with our target personas and are very pleased with the outcomes of our cooperation.


SUAFI’s 2023 Solutions Map

We are on a mission to free up your time and let you focus on big ideas! That's why we expand our services beyond ‘B2B appointment setting’


Appointment Setting

Our seasoned team of cold outreach experts on a monthly fee basis. They run multi-channel outbound campaigns, set appointments, and help you move new deals up the sales funnel.

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Sales Team Recruitment

You bet we know how to find the best customer-facing talent! We speak the same language and share the same values. Any region, industry, and seniority. Guaranteed and on time!

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Go Global

SUAFI finds targeted respondents for free / sponsored CustDev interviews, and collects vital insights about your future DMs. We will help you validate hypotheses and eventually hit the ground running!

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Manage Contractors

SUAFI will sign and manage your contractors from any country via our U.S. entity. We will also take care of the payroll and paperwork.

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SUAFI puts your prospects FIRST

Our lead gen engine continuously generates: curiosity → positive replies → calls and meetings which result in trials and paying customers!
SUAFI’s value for money is hard to beat
01 SUAFI’s value for money is hard to beat

We extracted the experience of top field performers and crystallized best practices. These were perfected through the years of hard work and big data on hundreds of our projects. We blended it with a project sharing approach, subject matter experts, and time-management wisdom.

SUAFI combines creativity and science
02 SUAFI combines creativity and science

In these ultra-competitive times, we'll help beat your competition with smart human-touch sequences and non-trivial personalization

SUAFI is truly omnichannel
03 SUAFI is truly omnichannel

Depending on your target geo, ICP and goals we outreach your prospects using LinkedIn, Email, Twitter, Facebook, WhatsApp, Telegram, Instagram, WeChat, Maimai, and more!

SUAFI's month-to-month attitude
04 SUAFI's month-to-month attitude

We don’t require a long-term commitment before you start seeing results and revenue growth.

  • You’ll see booked calls from the 1st week.
  • We guarantee to achieve your KPIs by the 2nd month.
  • Time to launch a new campaign is < 3 working days.
SUAFI’s guided onboarding
05 SUAFI’s guided onboarding

We analyze your BRIEF info and arrange a Kick-Off call where we mutually define campaign KPIs. We team up in Slack / Telegram to simulate a virtual office, share insights, and brainstorm together!

We can often satisfy a very unique and rare request
06 We can often satisfy a very unique and rare request

From enriching your CRM with hard-to-find prospect’s data, to improving your web demo flow - by analyzing the recorded calls and advising on weaknesses. We're extra motivated to solve complex challenges!

Start Up And Fly ✺ Start Up And Fly Start Up And Fly ✺ Start Up And Fly
SUAFI will get you a top-notch lead generation team AS A SERVICE.
Ready-to-use, motivated, and managed.
For your ultimate convenience.
You may turn this service , scale the project or , pause and restart your campaigns AT ANY TIME.
Cases Discover how businesses like yours use SUAFI to acquire new clients
Qase Nikita Fedorov, Founder
We’ve been working with SUAFI since 2020 on two fronts: B2B appointment setting and global talent recruitment.
Campaign details

From the first month, we started getting booked appointments from our target verticals. Each month they generate 15+ scheduled calls, leading to ~12 completed SQL calls, often new trials, and paying clients!

50,000 target leads found
40 key market verticals completed
32% average LinkedIn invitations acceptance rate
Toloka Svetlana Svilenok, UX Research Lead
We run several B2B CustDev streams with SUAFI every month, and we’re pleased with the results!
Campaign details

Every campaign brings us 20-25 completed monthly calls, and we only talk to targeted respondents. SUAFI helps us communicate with logos on our wish list, such as Accenture, SAP, EPAM, Adidas, Carrefour, eBay, and more! We always encourage other Toloka departments to partner with SUAFI.

33% conversion rate of outbound messages into positive replies
200+ completed web calls, and counting
8 calls attended per week on average, 13 on the best week
HypeAuditor Nate Lisker , Sales Manager
These guys regularly generate appointments, and some have already become paying customers.
Campaign details

We focus the outreach campaign on three countries: the US, Canada and the UK. I like the flexibility and professionalism of the team; they are agile in testing and changing strategy if needed. They have arranged web calls with top brands such as Dentsu Int., Twilio, Vimeo, and PayPal.

25,000 decision-makers found in 3 target markets
20% conversion from web demo -> to paying customer
35% average LinkedIn invitations acceptance rate
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After ‘cracking the lead gen code’ back in 2017, we revolutionized how cold pitching is done for B2B companies.

01 Our median monthly results

2,377 leads / targeted prospects found

112 positive conversations started

23 appointments booked

2 new clients signed (incl. trials)

Our median monthly results
02 We unite 100+ experts

passionate about
smart and non-salesy

We unite 100+ experts
03 We cover all important channels:








WeChat and Maimai.

We cover all important channels:
04 We are fluent in English, Spanish and Chinese

and book appointments in any language thanks to translation solutions.

We are fluent in English, Spanish and Chinese
05 Our LinkedIn sequence is up to 10 drops

with variable intervals.

Our LinkedIn sequence is up to 10 drops
06 We believe in the Kaizen model

which helps us continuously perfect outreach messages and squeeze >20% conversions!

We believe in the Kaizen model
07 We care about the reputation

of your mailbox and domain.

We care about the reputation

Meet Our Team

Sergey Krivochurov Founder, CEO Serial entrepreneur with 10+ years in global sales and technology. Led a major SaaS sales coaching platform where he collaborated with top sales teams in the US on a daily basis.
Alina Penkina COO Alina oversees all projects' KPIs and all the company's daily operations to support our business strategy. She ensures our lead-gen and recruiting teams deliver strong results across all campaigns and always strives for excellence.
Sophie Grechenko VP of Sales Sophie manages the SDR team, overseeing all outbound messaging and maximizing the number of booked appointments for each campaign. She monitors all outreach channels and ensures all opportunities are promoted up the CRM funnel for our clients.
Alyona Ditina Operations Manager Alyona works closely with the data analytics team and assists our COO in the recruitment, induction, and ongoing training of our newbies and juniors. She leads our corporate university and manages several important projects as a team lead.
Nadya Sterkhova Sales and CustDev Expert Studied Business Management in London, Nadya is our key expert in global sales and customer development. She works on important projects and helps SUAFI clients handle CustDev interviews and sales web demos. Avid ace racer.
Kirill Kasymov Head of Projects Oversees creating outreach cadences, A/B testing, and written correspondence with prospects. Amateur standup comedian
Maria Pakhomova Head of Projects Maria is in charge of written correspondence on behalf of our clients. She sets up plenty of sales web appointments for our global tech partners.
Ziada Filippova Head of Projects Based in Istanbul, Ziada handles all prospect communication on a number of important projects. As a hobby, she explores cultures of the CIS countries.
Alisa Fanyan Head of Projects Studied in Sorbonne, Alisa is in charge of multi-channel outreach for both sales demo and quantitative studies. Rhythmic gymnastics enthusiast.
Adele Akhmadieva Email Marketer Executing all company's email messaging. She's perfecting our cadences week in and week out. Art history connoisseur.
Marina Bender Lead Gen Expert Making research of the target leads and prospects across the globe. Studies German and loves vinyl music.
Alena Krymova Lead Gen Expert Based in Saint-Pete, Alena is in charge of lead gen activities for tech startups. Amateur tennis player.
Kate Gamezo Lead Gen Expert Based in Minsk, Kate combines data analyst duties for B2B projects with CEO's PA. A fan of animation and the Italian language.
Elizabeth Goncharuk Lead Gen Expert Elizabeth is looking for targeted prospects and leads in multiple regions, video games enthusiast.
Alex Zhuchkov Lead Gen Expert Looking for leads and target prospects around QA teams. A fan of cycling and ping pong.
Sveta Abdykadyrova Data Analyst Searching for target prospects and DMs across the globe. Amateur dancer and painter.
Alina Yatsyk Data Analyst Alina has been with the company since its foundation, she's an expert in any aspect of the lead generation and data research process.
Marina Merkulova Data Analyst Marina handles data research for international tech projects. Semi-pro rifle athlete.
Polina Petrachkova Data Analyst Polina focuses on manufacture startups. She's an adrenaline junkie, swimmer, yogi and traveler.
Anastasia Yatsyk Data Analyst Nastya is in charge of building lists of leads & prospects within the gaming industry. Fantasy-fiction lover.
Elisavet Nafanailidou Data Analyst Liza is in charge of lead-gen service for distributed sales teams. Amateur tennis player and painter.
Bibinur Kozhagaliyeva Data Analyst Making research of the target leads across Africa and rest of the globe. Amateur interior designer.
Zhazira Sissenbayeva Data Analyst Kazakstan-native, Zhazira oversees LinkedIn & the target prospects research. Eager reader and yogi.
Tatiana Dubina Data Analyst Leads and prospects research in the games distribution industry. Amateur film photographer.
Aigerim Yerubayeva Data Analyst Based in Kazakhstan, Aigerim supports our EdTech projects, collects leads and data on target companies
Julia Suprun Data Analyst Julia is involved in data analysis in customer development and sales projects. Handmade jewelry maker
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